The project presentation: “Exhibitions – Opportunities – Markets” in the Eiffel Tower in Russia, Chelyabinsk region, village of Paris

On December 11th, 2006 MVK Exhibition company organized an exhibition titled “The TWO PARISes” held in the Russian village of Paris situated in the Chelyabinsk region. Among the participants numbering close to one thousand people there were eight regional heads of districts and villages, schoolchildren of the Paris village and French language learning gymnasium pupils from Chelyabinsk as well as some enthusiastic village inhabitants.

The exhibition was highlighted by seven Russian TV-channels and four printed media outlets from St.Petersburg, Ekaterinburg, Chelyabinsk and Magnitogorsk. MVK specialists and the Uralsvyazinform Company, owner of the Ural Eiffel Tower, provided technical support for the project.

It was the first time when the inhabitants of the Ural Paris saw a real exhibition and learned the way MVK organized international exhibitions.

Children and their parents highly appreciated the business programme of the event organized by MVK Exhibition company in cooperation with the Alliance Francaise Cultural Centre, representative of the French Embassy in Chelyabinsk.

The winners of the educational quiz were awarded with valuable prizes. Irina Baikova, a schoolgirl from the Paris village got a modern computer. Vlada Molokanova who came from Chelyabinsk won the grand prize: a grant from the MVK organizing committee. Now, the girl’s dream to visit France and see this wonderful country will come true. Presents, prizes and thousands of colourful balloons with MVK logos were given to the regional Museum and to the Cultural Centre, as well as to all the children who came that day to the Paris village.

Paris village inhabitants were keen on participating in the preparations for the event; visitors enjoyed the Paris folk music group performances, regional cuisine and troika rides.

The TWO PARISes project has met all expectations, the exhibition was held simultaneously in France and in Russia. So, the Ural Paris natives could witness the presentation taking place in the French capital.

This bright festival organized by MVK Exhibition company for the Russian Paris inhabitants culminated in a stunning fireworks show given by night in front of the Eiffel Tower.