The project presentation: “Exhibitions – Opportunities – Markets” at the Eiffel Tower in France, Paris.

On December 11th, 2006 unique for its efficiency and importance, an event took place at the Eiffel Tower. It contributed to both the strengthening bilateral cooperation between Russia and France and extending the presence of French companies in the Russian market.

On that day the presentation of the “Exhibitions – Opportunities – Markets” project was held, organized by MVK Exhibition company.

The project was aimed at establishing commercial and economic relations, advantageous business contacts and ties. The presentation involved the participation of the event organizers and partners, public officials as well as representatives of major Russian exhibition centers and companies.

The presentation was opened by the project’s author Mr. Alexey Shaburov, Chairman of the Directors“ Board, Director General of MVK Exhibition company. At the beginning of his welcome address he invited the UNESCO children who came to support the event to play piano a few magnificent pieces of classical music. Mr. Shaburov underlined that the project enabled the bringing together in Paris of the representatives of the 24 biggest Russian exhibition companies, members of the Russian Union of exhibitions and fairs.

Within the framework of the exhibition the “Exhibitions — Opportunities — Markets” project presentation was held. French businessmen received a top-level explanation of Russian market advantages.

All speakers told their French colleagues about the prospects for business development in Russia and emphasized that exhibitions appealed to be a very good tool

Besides, the project directly enabled the shortest exhibition in the world. It lasted just one minute and its organizers were awarded with a Russia Records Book Diploma. The visitors could also see MVK exhibition stands with the names of leading Russian exhibition companies and centers.

Shortly after that the visitors could witness another amazing performance. From the height of the first level of the Tower they could see people had got together in front of the Eiffel Tower and were making the shape of the MVK abbreviation.

The event was followed by a formal reception at the Embassy of the Russian Federation in France. It provided both Russian and French colleagues with an excellent opportunity to know one another, have face to face conversations; exchange contacts and establish mutually advantageous cooperation.

Ceremony plan