So, one can be certain to conclude that the conference on the December 11th, organized at the Eiffel Tower by the MVK Exhibition company, the key actor of the Russian exhibition industry, was a unique event. The “Exhibitions – Opportunities – Markets” presentation provoked a lot of interest and enthusiasm from French representatives and it was really positive and encouraging. The number visitors (more than 200 people) spoke for itself. It was certain proof of the keen interest showed by the French companies which were not presented in the Russian market yet to build up their business activities in the Russian Federation.

The Two Parises Project fully met all expectations: the exhibition was held in France and Russia concurrently.